In today’s WWD headlines, news broke over Betsey Johnson’s filing for bankruptcy after several years battling low sales and debt. I took it upon myself to investigate the causes that led to the demise of the 34 year old brand. It is unfair to assume as to why the Betsey Johnson brand met it’s end, so I hereby present you with hard cold facts in the form of the A/W12 collection.
It’s a known fact that the moment bad leopard comes into play, bankruptcy lawyers start to scramble for options. The cuffs may be a cheeky hint to prison fashion. Is Kim K under that hat?
Nothing says Chapter 11 chic quite like this little number. Bad plaid is often to blame for financial woes. Isn’t that right Cyndi?
This Ukrainian hooker outfit was the most evident sign Betsey had given up hope. If you’re looking for an abbreviated reason for the filing, this would be it, right here. This was BJs point of no return.(No pun intended) (hear that drivers ed?)
Who’s idea was it to send out this satin distraction? …..and who’s mom is this?
Although I am professionally outsleuthing all the news reports claiming the downfall is due to financing problems lack of cash flow yada, yada, it all comes down to bad leopard, people. I guess there’s not a market for skull tutu skirts and hot pink fishnets either, eh? I could have told you earlier.